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IMAGINE IS A TEAM OF AWARD-WINNING CONSUMER RESEARCHERS.

IMAGINE brings clarity, innovation, focus and growth to project design and research analysis. IMAGINE is a team of highly experienced FMCG and NPD research specialists with a unique understanding of clients, consumers and concept evolution that will keep you on the winning side. We are a leading provider of product sensory evaluation research in New Zealand and Australia. Our team have more than 25 years of consumer sensory research experience and we specialise in consumer connections, which allow you to engage, refocus and maximise potential for your brand and products.

Sensory evaluation

Concept screening

NPD optimisation

Product renovations

Qualitative research

“The thing that sets the IMAGINE team apart is not only their proven pedigree in sensory, but also the ability to collaborate to provide agile solutions that are innovative, timely and cost effective. On top of this, their extensive knowledge and experience provides a depth of understanding to the data that means insights make sense and are presented with great clarity.”
Vanessa Clark
Vanessa ClarkInsights & Planning Manager Nestle NZ
“The consumer research was fundamental to our success with Kaló yoghurt. The team were great to work with as they have expert knowledge of what makes a new product successful. They had the credibility to guide us on all the NPD elements from concept iteration, sensory optimisation through to pack design.”
Katherine Jensen
Katherine JensenHead of Retail Marketing Goodman Fielder NZ
“What sets the IMAGINE team apart is the greater depth of data and analysis which provides a deeper understanding of potential NPD success. The insights have been fundamental to the development of our new snacking product. Their combined knowledge and expertise, from both a customer and agency side, provide an in-depth perspective to insights relating specifically to FMCG.”
Julia Turner
Julia TurnerSenior Brand Manager - Mother Earth Prolife Foods
“The team have conducted a variety of research projects for me over the years, from small online surveys through to larger scale CLT and IHUT evaluations. I have always found them great to work with; from ensuring the research approach is correct right through to the implementation and clearly communicated insights.”
Anne Lindsay
Anne LindsayMarketing Manager – Purex, Sorbent, Handee Asaleo Care
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We are

Beyond
Traditional

OUR APPROACH.

We believe in the importance of context when evaluating ideas and products. Decision making is a complex mix of factors. Most research places emphasis on a top 2 box purchase intent score that everyone knows over inflates trial. At IMAGINE we factor in the latest practical and academic thinking to better understand and predict decision making:
  • Marketing Theory
  • Psychology
  • Behavioural Economics
  • Neuroscience
Going beyond the predictable allows us to pinpoint opportunities that will drive business growth.
In addition to full service research, we develop bespoke approaches and unique ways to interact with target consumers.